Choice Of Location Of Exclusive Stores

(1) business objectives. Each franchised store should have its own business objectives, such as profits or sales. Japan's stores have sales of 2 million yen per year (3.3075 square meters) per year, even if business is booming. Every franchised store must identify customers in order to achieve its business objectives. The distribution of customer groups is closely related to geographical location.

The central business district often provides customers with large mobility, higher expenditure and higher level; non central business district provides stable, middle level customers; the residential business district provides customers with ordinary office type. Generally speaking, the central business district will create high sales and high profits. But this is not exactly the case. Some stores in central business district have a lot of sales, because the rent is too expensive, the cost of operation is too high, and only a small profit has been achieved.

When considering business objectives, we should not only consider unit area sales and high profits, but also consider the sales volume achieved by each person. The minimum standard of success for Japanese stores is 800 thousand yen or more per flat (3.3075 square meters) per year. Sales of each person should exceed 2 million 500 thousand yen. In general, efforts should be made to achieve intermediate standards, that is, sales of 1 million 200 thousand yen per flat, and the sales volume of each person should exceed 5 million yen.

(2) Shop type 。 The store type decides the location choice. Popular clothing stores, cosmetic shops, perfume shops and so on are the best choice in the central business district. clothing Food shops and fruit shops are best located in residential areas; jewelry stores, jewellery shops and handicraft shops are best located in higher grade commercial districts. In addition, the same or similar stores can gather in the same commercial area to form the scale advantage of attracting customers, and avoid exclusive stores that exclude each other.

(3) development prospects. Speciality shops The choice of location should take account of regional development. In some areas, due to inconvenient spanportation, they will go to depression and neglect. New stores should avoid such areas and not be confused by their eyes and prosperity. On the contrary, some of the newly developed, overall layout and preparation of the business district with modern characteristics are at the initial stage, but they have boundless prospects. The stores will be crowded into the area earlier, and the future development of the private sector can be expected.