Transforming The Mode Of Economic Development: China'S Creation (3)

Liu Qingxian, vice president of XTEP China Co., Ltd.: we are completely divorced from foreign trade to do our own brand, such a pformation.

Zhou Shaoming, general manager of the seven wolves (33.17, -0.68, -2.01%) industrial Limited by Share Ltd: we are talking about strategic pformation and outsourcing.

The seven wolves have outsourced most of the production links, while they focused on brand and technology research and development.

Zhou Shaoming: for example, we are in Zhejiang, in Guangdong, in Shandong, which is the product cooperation and product cooperation with others. We are also in the supply chain division of labor, who does the best product, and who we cooperate with.

Obviously, it is the only way to go through the severe winter successfully, and independent innovation and brand management.

Zhou Shaoming: your core stuff is not on your own hands. The key is brand. Then, you can easily process the OEM processing, but you earn more money than you don't feel secure for you.

Zhong Qinghui, director of human resources center, 31st degree (China) Co., Ltd.: ahead of you, whether it's a product or a brand, you must go ahead. Before you go, you become the game's rule maker. Whether you are at home or abroad, you must be a game maker. You can make money when you are at the front end of the food chain.

Four, restructure the global industrial chain

In the eight and 90s of last century, the southeast coast of China seized the historical opportunity of industrial pfer and developed itself into a truly "world factory".

But we see that the trend of new industrial pfer has emerged, such as manufacturing costs in India, Pakistan, Vietnam and other places are much cheaper than ours.

The old advantages no longer exist. We need to establish new advantages and develop the world factory into a magnetic field of value.

Restructuring the industrial chain is not only imminent but also timely.

In January 2010, when the China ASEAN free trade area was announced, the Chinese enterprises and ASEAN economies will be more closely linked, and many enterprises will directly produce a connected and competitive relationship. In the free trade area, a new round of industrial chain restructuring and international division of labor will also take place.

Obviously, the free trade zone brings us not only opportunities but also challenges.

How can we adapt to the new economic environment and enhance the level of competition and cooperation in this great adjustment?

In the winter of 2009, when millions of bananas were caught in a cold spell in Guangxi, bananas produced a lot of bananas, but they still ran short of supply.

{page_break}

Lu Yizhen, chairman of Guangxi Jinsui agricultural investment company

Lu Yizhen: "all the time, when 2, 3 or even sold, we still sell 9 cents, which is in short supply and still in line.

In November of 09 and October 20th, I sold 80%.

Similarly, on the same land in Guangxi, the banana grown by Lu Yizhen is expensive and fast, even exported to the Japanese market.

Why is that?

Professor Jiang Manyuan, Department of international economics and trade, Guangxi University of Finance and Economics

Jiang Manyuan: because he had taken measures at the beginning of the year. What measures?

In particular, the maturity date of bananas was advanced to August and July. At that time, a large number of bananas in Guangxi were not listed, and the bananas of ASEAN were not listed yet.

More importantly, compared with other banana farmers in Guangxi, Lu Yi Zhen has achieved large-scale planting, standardized production and intensive management, that is to say, the industrialization of traditional banana planting has been realized.

Lu Yizhen, chairman of Guangxi Jinsui agricultural investment company

Lu Yizhen: "the traditional agriculture must be taken to modern agriculture, so it is not afraid to join the ASEAN Free Trade Zone if it is done by industrialization."

In Nanning, Guangxi, there is an enterprise that produces agricultural machinery, facing the low cost competition among the ASEAN economies, and has gone out of a way of pformation.

10 years ago, the tractors produced by the company accounted for 80% of the market share in Vietnam.

However, due to the large number of similar products entering the Vietnamese market, the share of the company has plummeted, and it has dropped to 25%.

Zhao Hua, general manager of Guangxi osmanthus Import & Export Co., Ltd.

Zhao Hua: it should be said that, because its technology content is too low, it is really too low, and any small workshop can do it.

As a result, the company was forced to make a strategic shift: increase investment, technological innovation and product development, and shift the leading products from the walking tractor that has been producing for decades to heavy trucks.

Zhao Hua: the profit of hand dragged is very thin now. It is very meager. Basically, the profit that can get a point is pretty good.

But as a heavy truck, we are basically able to keep about 5% of the profits. But because the value of the heavy truck is relatively high, a heavy truck will be close to 300 thousand. Then I will be close to more than 10000, twenty thousand yuan, which is totally different from the profit margin of the 5%.

More importantly, the forced product pformation will push the company to pform itself into a new industry.

Zhao Hua: I think it should be a new pformation for our company, because our company has been a leader in agriculture since its establishment in 56 years. If the heavy truck can come up, it will become a heavy enterprise. For the whole city of Nanning, because Nanning's heavy industry is not much, it is also a rare enterprise. If we can do this, a big upgrade will take a big step and a big change.

Although the trade between the Beibu Gulf region and ASEAN is facing homogenization competition, the establishment of the free trade area is a deep adjustment of the international industrial chain and international division of labor.

Guangxi will seize this opportunity to expand the advantageous industries in Guangxi and take the road of new industrialization with distinctive features so as to pform the traditional industries and grasp the initiative of market competition and pformation of development mode.

In Quanzhou, Fujian, far away from the Beibu Gulf region, the seven wolves of garment enterprises are also planning an international division of labor. They plan to shift the manufacturing links to the ASEAN region.

{page_break}

Zhou Shaoming, general manager of seven wolf industrial Limited by Share Ltd

Zhou Shaoming: now we are also considering how to make full use of ASEAN's advantages to use the entire Asian industrial division to cooperate with the Chinese market. In the future, we may use the whole resources of Asia to do the international market.

In the past, too much attention was paid to the total amount of the second industry and GDP, and the irrational economic structure was obviously unsustainable under the new situation of economic development.

After the construction of the Economic Zone on the west side of the Straits was put on schedule, Quanzhou seized the favorable opportunity for the strategic development of the Haixi District, planned the business district of the central headquarters, vigorously developed the service industry, and started the construction of the Taiwan business investment zone.

Xu Gang, Secretary of Quanzhou Municipal Committee

Xu Gang: some third industries in Taiwan, especially the traditional service industry, the traditional third industry, but there is a wide market in this area. Taiwan is coming, and the market is huge.

Over the years, more than 1300 Taiwanese funded enterprises have invested nearly 3 billion dollars in Quanzhou. The construction of Haixi district will attract a large number of Taiwanese investment to the west coast of the Straits, and the financial industry, service industry and port logistics industry will get the opportunity of three-dimensional development.

Qiu Jingliang, deputy director of Quanzhou Taiwan investment zone Preparatory Committee

Qiu Jingliang: from the current industry aiming at Taiwan capital docking, especially the new materials, we should say that new materials including micro conductors and superconductors come in, including the coming of photovoltaic electronics, including some of our modern equipment industry, which will change our growth mode after coming in.

The financial crisis has accelerated the restructuring of regional and international industrial chains. The construction of the West Coast Economic Zone and the ASEAN Free Trade Area has provided unprecedented opportunities for the pformation and upgrading of coastal industries. At the same time, it will further integrate the industrial chains across the Straits, thereby promoting cross-strait economic integration and promoting the upgrading of traditional coastal industrial clusters to the center of advanced manufacturing.

At the ancient Wen Xing wharf, Zheng He's fleet was loaded with Chinese made porcelain, silk, tea and other priceless goods on the Silk Road in Shanghai.

The Quanzhou dockyard, which is not far from Wen Xing pier, is building the largest dock in Asia.

Soon, there will be 200 thousand tonnes of large ships going to sea, and these new commercial vessels will also be loaded with priceless "made in China" and ocean.