Footwear Industry In Quanzhou Follows The "Fast Fashion" Mode To Keep Pace With Changing Weather Management.

July 12th, after entering July,

Summer clothing design incorporates weather factors

The operation of clothing is closely related to seasonal climate. As early as two years ago, Ma Cassini clothing had eaten and neglected the weather factors when exploiting the domestic market. In the spring and summer new design in 2008, the company used the black, white and grey colors of autumn and winter products in 2007, and did not take into account the hot weather in summer which made people prefer wearing colorful clothes.

"This year's summer clothing products have completed design and R & D since six months ago."

Wang Renjiang, chairman of bin Nu, told reporters that for the traditional clothing manufacturers, the weather factors after six months should be taken into consideration in the costume design.

Although it is difficult, it is not at all impossible.

Wang Renjiang believes that clothing companies can collect weather trends in previous years, according to weather data to comprehensively evaluate the next spring and summer products selection, color selection and so on.

In addition, enterprises with brand stores all over the domestic market also need to consider the seasonal climate differences between the East and the West in the product design, and adjust the delivery time according to the weather changes.

Fast forward, fast out and tight weather.

For the clothing industry of our city, is the weather information decided to make money or not?

As a matter of fact, some shoe and clothing enterprises in our city have been moving against the wind, offering the banner of fast fashion.

Last month, a Jinjiang sports brand held a press conference that it would start the development route of "fast fashion", and import advanced advanced reaction lines from abroad to provide support for fast fashion operation.

While Anta relied on its own 22 shoe production lines and 2 garment production bases, successfully completed the "25 days to complete the order", to achieve rapid response to the market.