Zhang Guangzhi, A Montay Garment Maker: Building A Brand That Combines Fashion With Tradition

Zhang Guangzhi: Hebei

Fruit growers

　　上世纪80年代的张广志还是一个刚从学校毕业的农村小伙子，河北辛集市东张口村像他这样的青年，没考上大学没进入城市的基本都和父辈们一样，干着面朝黄土背朝天的工作，他也一样，开始和父辈们一起种果树、卖水果，对于青春年少、心中有梦的人来说，做这样的工作好像少了激情与创想，天天与一堆堆的水果打交道，张广志也曾心烦气馁过，他不知道自己将来的路会怎样，想不到自己这样一个种水果、卖水果的农民会有什么发展，年轻的心悄悄积聚着想法和信念，几年下来，20多岁的他积攒了一部分资金，但机会总是不会在特别需要的时候出现，有时他会感到迷茫，心想：是不是自己就这样一辈子种水里、卖水果啊?

In 1993, Xinji began to build Xinji leather business city, which is now the old leather city. In order to attract operators, the newly created leather city has many favorable conditions. After many discussions with Zhang Guangzhi and friends, he felt it was a good opportunity. So he took out all the tens of thousands of yuan savings and began to intervene in the fur industry.

Until now, he would laugh and say, "it's my life, not my long-term vision and courage."

However, business can not be done well by relying on life. Unconsciously, the young rural boy has already had the keen and discerning ability of businessmen. He calmly analyzed the fur development of Xinji for many years, and knew that the fur industry in Xinji, which was famous from the Ming and Qing Dynasties, would continue to develop fur industry.

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Create your own brand -- East trillion gold

As the experience accumulated for years of friends and friends, like most Xinji leather operators, as most leather operators, Zhang Guangzhi and the wife first made the raw material processing, as the development, they do the work for the work for the work of the brand, for many years they do the brand, for many years they do the brand as a brand, for many years they do the brand as a brand, for many years they do the brand as a brand, for many years they do the brand as a brand, the East trillion gold. It is also common people of China, which is characterized by simplicity, practicality and low price. It is very famous in China's leather market quickly.

But this is not what Zhang Guangzhi wanted. They began to make their own stores, and began to have their own business promotion personnel. However, in view of the existing mode of local production and sales, they adopted the mode of pre shop and post factory. This mode is like a family workshop, which greatly restricts the promotion of brands, so they expand their thinking and start the next step of development.