There Is A Story About The Design Of "Ghost Talent".

Yao Feng is both the design director of the Italy women's costume "Greater China" and the gold medal winner of the fashion ceremony "youth fashion" designer, and also the founder of Chinese women's clothing "Jie".

"We design and produce more than 4000 new products every year. There are also stores in various parts of China.

Though they can't earn enough money to earn money, they also gain considerable profits.

As the design director of Nanjing Shun Yu Garments Co., Ltd., she talked about her "clean" brand dress, which was full of confidence.

Yao Feng, born in 1963, is 47 years old.

At the age of 3, he began to learn to draw. His mother once joked that he was born to live in art.

In 80s of last century, Yao Feng graduated from Suzhou Silk Institute of Technology (now art school of Soochow University) after being assigned to a clothing company, and later pferred to a joint venture clothing enterprise.

But after 4 years in the enterprise, he still felt that his energy had not been fully realized.

In 1989, Yao Feng resigned and went to Guangdong to seek development.

"In 5 years in Guangdong, I completed all the primitive accumulation, including learning management technology, clothing design and capital accumulation and so on."

Yao Feng missed the days in Guangdong very much.

In 1996, Yao Feng returned to Nanjing to plan the establishment of a company.

"The clothing market was very chaotic at that time, so I would like to call the company's name" Da Yu clothing ", which means" Da Yu mixed water ", but later it was not allowed to sign up, so it was changed to" Shun Yu ".

Yao Feng explained.

"In November 1996, I started to make my own brand, Jie, when I invested 30 thousand yuan, with only 2 sewing cars and 4 workers.

Yao Feng told reporters that from design, to the bottom, and so on were completed at home.

To his relief, from the first day of its establishment to the first clothing market, almost every garment is making money.

"The first batch of clothes, though only 15, sold half of the first day on sale.

That afternoon, I also had tea with my friends in the tea house, and then I received a call from the store asking for a quick replacement.

Yao Feng recalled the scene at that time, and his eyes were still agitated. "Those clothes I designed were fur collar shorts. Now they look very rustic, but they are fashionable at that time."

Why do clothes sell well?

The key is because of good design.

"My requirement for myself is that design always takes the lead."

Yao Feng told reporters that he always had a belief that he did not want to be big, only wanted practical results, and constantly comforted himself to complete his creativity.

With such a steady mind, in just 3 months, Yao Feng bought a about 200000 worth Iveco.