By 2015, The Consumption Market Of China'S Footwear Industry Is Expected To Increase By About 3 Times.
The first ten years of twenty-first Century have passed. This is the ten year of profound changes in China and the whole world. In 2012, it is more likely to be a new round.
evolution
The beginning.
As the largest shoe producing country in the world and the largest consumer country of footwear, China's footwear market is full of seduction.
However, in view of the problems of homogenization, lack of characteristics, low price competition, low level of brand marketing and insufficient attention to brand value creation in China's footwear industry, many of them can only make articles on price.
China's shoe industry is worrying.
In the era of market forces need to be differentiated, there are many kinds of footwear in China.
Concept shoes
The competition point of the consumer market that it can develop is even more white hot.
From a more professional point of view, shoe companies should implement the strategy of consumer segmentation, and their brand marketing strategy will undoubtedly change accordingly.
Therefore, shoe enterprises
Marketing
The development strategy is pformed from the original "standard and common" mass market unification strategy to a niche market differentiation strategy of "diversity and small scope".
It is estimated that the consumption market of China's footwear industry will increase by 3 times by 2015.
The trend of shoe differentiation is obvious.
China's consumer groups are increasing rapidly, so the demand for differentiation determines that the current made in China shoes can not meet the needs of high-end consumers, and more Chinese consumers are beginning to focus on high quality and well-developed Italy shoes.
The European footwear industry represented by Italy, Spain and Germany represents the highest level of shoemaking technology and technology in the world.
The shoe making, leather and fur processing plants in these countries are mostly medium and small, and most of them have less than 100 employees.
The label made of "made in Italy" leather means high quality, excellent quality and full range of colors in the eyes of consumers. It is the world's leading fashion shoes.
Italy, which is the leading shoe manufacturer in Europe and the world, produces about 20% of the world's total production, accounting for 65% of the total output value of the EU.
Italy tanning enterprises are international oriented enterprises, and most of them have close cooperation with foreign suppliers and customers.
The Italy shoe industry is unassailable, representing the highest level in the world. Although the leather industry in Italy in the first two years of twenty-first Century faced many problems of competition from all parts of the world, especially the pressure from Asian manufacturers is increasing.
China's footwear industry is gradually improving in design and manufacturing, and with the growth of the consumption market of China's footwear industry.
The sharp increase of China's shoe consumption groups will greatly promote the development of China's footwear market.
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