Lining'S "Everything Is Possible" Why?

Lining, the hero of the former national enterprise and the elite of today's national enterprises, said his favorite thing to do is "return to zero movement".

Results are all past tense, efforts to open up is the present time, and the way to continue the development of brand runs through the future.

But in any case, he believed that everything was possible.

At the beginning of the year, people were very busy, busy in the rush, and were busy summarizing and reviewing the merits and demerits of 2007, and were busy looking forward to planning 2008.

Lining, the leader of the East, is particularly busy.

The hope of seeding all over the world -- athletes' education fund to help the poor, when the media "long guns and short guns" came to the stars of the national diving teams such as Guo Jingjing and Hu Jia, Lining led his son Li Xiaoning out of the airport. The purpose of his trip with a star team was to visit the Chinese athletes hope primary school in the Luo Dai School District of East Hainan.

He said that this far away visit, they not only sent children to study equipment, sporting goods and other material aspects, and more importantly, he hoped that children can learn from the national team members, aggressive and persistent efforts to achieve their own life dreams.

"Everything is possible if there is an ideal and willing to give."

It is undoubtedly a good thing to give children a lamp of hope to illuminate their itinerary.

From 106 gold medals to 1 billion 600 million assets, from the sponsorship of the Asian Games in 1990 to the signing of Damon Jones, "shark" O'neal and other international sports stars, Lining brand has been writing "Oriental Myth".

What is particularly gratifying is that they have always been responsible for promoting the development of China's sports industry, and have always been enthusiastic about public welfare and rewarded the society with practical actions.

They initiated the establishment of the Chinese athletes Education Fund.

In order to promote the development of new sports in China and encourage athletes to participate in China's poverty alleviation and public welfare undertakings, they cooperate with the China Youth Development Foundation to arrange fund-raising in the name of the Chinese athletes education fund, donate funds to build primary schools and subsidize poor students in poor areas in China, especially in poor western villages, and provide books and stationery needed for rural primary schools, so as to jointly promote the development of basic education in poverty-stricken areas.

In order to fully develop the children's moral, intellectual, physical and mental health in the poverty-stricken areas and accept the regular physical education prescribed in the compulsory education syllabus, they launched a campaign to build a new rural sports teacher's public welfare training program with the central Poverty Alleviation Office and the China Youth Social Service Center, and received good results.

"Everything is possible" - the story of national brands. "There is an old Chinese saying that shoes are good, only feet know.

However, as far as I know: in the sports shoes market, many consumers, especially young consumers, are actively buying Adidas and Nike international brands, but are unwilling to buy the famous brand products made in China.

"At the moment, you do exist.

However, I believe that with the development of our national brands, the enhancement of our independent research and development capabilities, the increasing protection of intellectual property rights in China, and the enhancement of consumers' understanding of rational demand for products, this situation will not continue.

The post-80s generation does not care about the results of their work. They value the process of experience more.

So our product and brand strategy emphasizes the "enjoyment" of the process, and on the other hand, it creates a platform for "challenge", hoping that they will realize their heroic dreams through Lining's activities and products.

Therefore, in addition to improving the fashion appearance and high-tech content of our products, we pay more attention to the international style of products, and emphasize the importance of heavyweight spokesmen to brand influence.

As a result, Li Ning Co, as a brand of Chinese sports, has appeared frequently on the Olympic stage. They not only sponsor a separate sports team, but also provide awards equipment for the Chinese Olympic delegation.

Always cherish the hero's dream: look forward to the formal signing of the 2008 Olympic Games Beijing Lining sporting goods Co., Ltd. and CCTV sports channel. Li Ning Co will provide the clothing, shoes and accessories of its Lining brand and AI Gao brand, which will be used to pack the studio hosts and program reporters who have been broadcasting all the programs and events of the central television channel 2007-2008 years.

This cooperation covers the exclusive sponsorship of the sports channel during the 2008 Beijing Olympic Games.

"In 2007, CCTV sports channel will be fully revised under the overall packaging of Li Ning Co, which will further enhance the professionalism and authority of the sports channel."

At the signing ceremony, the host turned round and threw out a request - Li Ning Co's singing and dancing "so and so" to perform a program.

Just when the man did not come, when the host was preparing for the round, Lining volunteered to take the stage.

"24 years ago, I won 6 gold medals in the Gymnastics World Cup, when there were many TV stations in the stadium, but unfortunately there was no CCTV.

Nowadays, almost all of us in the world can see our CCTV report group, which makes me feel very happy.

I think: we will use the sports channel as an important window of external communication to fully demonstrate the image of Lining's brand internationalization and specialization.

I am looking forward to seeing more Chinese athletes picking up gold and silver at the 2008 Olympic Games to realize their heroic dreams.

Acting is not my strength, so let me make an inverted handover for you at the scene. "

As time went by, Lining made an inverted handstand.

The audience applauded.

In the past, the "Prince of gymnastics", who was so powerful on the athletic field, is now dyed with frost on both temples. But the heroic spirit of that person is still there, and the heroic complex that is brave enough to bear is still.