Implementing Services Through Visual Merchandising

Visual merchandising in the modern sense is not only to attract customers and to sell products, but also to express them in a visual way. service function 。

Service is regarded as an integral part of goods, which embodies the concept of customer centered marketing and the development of commodity concept. Under such a concept, customers purchase not only the use function of physical commodities and commodities, but also information and promise such as commodity knowledge, popular information, aesthetic feeling, safety assurance, after sale service, etc. These can be understood as the experiential function of commodities. In addition, the added value of the brand is also reflected.

In fact, through Visual merchandising The implementation of service is not a matter of technology and method, but a question of concept. However, it is very important to set up such an idea, because the way of service as a means of competition has been manifested in all aspects and is constantly upgrading.

　 First, introduce your products to customers.

Commodities have a very deep cultural background, which makes it have boundless charm. At the same time, it also determines that commodity consumption is a kind of cultural consumption. That is to say, consumers purchase and use a commodity, often become a test of their commodity knowledge and artistic taste. From a cultural point of view, commodities are collections of multiple cultures, and every fashion has countless meanings. Because goods can express ideas, people often spend their time trying to match their ideas with their clothes. From the market point of view, the popular changes make it difficult for people to find out whether fabrics are popular in this season, whether they are colors or concepts, and that commodities are divided into many grades. However, their values and prices are not always suitable for each other. Goods are almost endless in categories, and every new style has its reasons for existence.

Therefore, when customers purchase goods, they need knowledge support and help. When deciding to buy, they will also have questions. For example, how to locate the brand? It should fully demonstrate the principles of their target customers and market positioning, interpret the business philosophy and expression methods of enterprises and brands, and comprehensively reflect the composition and reputation of commodities in terms of form, content and means, so that customers can choose and buy goods in an informed, voluntary and happy mood.

　　 Two, provide popular information for customers.

Products such as clothing are very fashionable. clothing The degree of fashion is a very important element in the performance of commodities. Moreover, there are great differences in fashion features among different categories of clothing. For example, some products have only one season's vitality, while others can maintain a stable fashion value. In addition, fashion flows and changes in a large range, and its flow and velocity in the market will vary according to circumstances.

From customers' point of view, different people have different fashion sense. That is to say, customers' demand for fashion is very different. For highly sensitive customers, the value of popularity is meaningful, but for low sensitive customers, it has little or no meaning.

From the point of view of service, visual merchandising should visualize the fashion attitude and fashion of merchandise, so that customers can choose the consumption choices of value judgment according to their needs.

　　 Three. Introduce customer skills to customers.

As a means of providing information, visual merchandising is essential for explaining the actual use of goods.

The introduction of clothing sales, especially the introduction of dressing skills, is most important because it is not only a need to promote the sale of goods, but also a content that customers want to know. For example, usually in shopping malls, the specific example of clothing image is expressed through human models. However, it involves only a few styles, or the matching of several garments, and it is impossible to introduce specific methods one by one. Moreover, its main purpose is to show the characteristics of clothing itself, showing an ideal state, not aiming at which specific customers. It can be said that it is very limited to show the dress essentials and provide clothing accessories through mannequin.

However, this does not mean that the practical clothing culture can not be introduced through marketing links. In fact, when displaying and displaying designs, it is entirely possible to introduce the dressing skills through certain means. customer 。