Italy'S Clothing Brands Pour Into Chongqing

"I like to smoke cigars, I have my watch, I don't like cuffs too long, I don't like buttons." Such dialogues will only be heard in the high-end custom boutiques overseas, but in the future, Chongqing is also expected to create a trend of "advanced garment customization".

Yesterday, 23 Italy fashion brands collectively went to Chongqing to explore the way, of which 30% were Italy's top luxury brands, all handmade and tailored to become their unique labels. And a custom made handmade Italy made. Man's suit To sell 400 thousand, equivalent to the price of a car!

　　 A custom suit will be sold for 400 thousand.

According to Zhang Xiaofeng, vice president of the Italy Municipal Council for promoting trade, the 23 original brands in Chongqing were unveiled for the first time in Chongqing, including men's wear, women's wear, children's wear, leather shoes, bags, jewelry and so on. Some have been in the history of more than 100 years in the country.

Yesterday, the headquarters in Naples is the top. Men's wear brand Kiton He Bin, director of marketing in China, told reporters at the scene that every set of clothing of a high-end custom shop is absolutely unique because no one is exactly the same size. The tailor will tailor a version, one person and one edition, according to the size of the guest, and record and record more than 40 sizes for each customer.

He said that according to the consumers' choice of fabrics, the price will also be different. The custom clothes will be slightly more expensive than the in store garments. Take Kiton as an example. The cheapest one for making a suit is 80 thousand yuan, the most expensive price is 30-40 yuan / set.

Artioli (A Teoni) has a history of nearly 100 years in Italy, and it is called "Rolls-Royce in leather shoes". Yesterday, the person in charge of the brand also told reporters that like a pair of alligator skins shoes, all manual processing requires more than 200 processes, usually for customers to draw feet, and then sent back to Italy design and manufacture, after half a year to get it, and such a pair of shoes, the price of 90 thousand yuan.

　　 Chongqing boss goes to customize by airplane

"In fact, many people in Chongqing are followers of tailored suits." Yesterday, He Bin told reporters that before there were only stores in Beijing and Hangzhou, there were Chongqing bosses flying planes to tailor suits.

It is reported that this customized service process is also luxurious: the tailor tailored by the tailor of Italy to the on-site time service, and an assistant, volume division and translation, so that 4 people serve a customer. Some of the top fabrics and display garments are transported by air. After the completion of the volume, they will be completed by hand in Italy, and then transported to the domestic customers in 3 months. Although the price is high, there are many customers who patronize the site.

According to his disclosure, private entrepreneurs are the main buyers of tailored suits in Chongqing, and the largest number of them belong to the real estate and beverage industry bosses.

　　 Advanced customization will come to Chongqing next year.

In fact, in the cities of Beijing and Shanghai, which are more concentrated in the second tier international brands, "advanced customization service" is already a fashion trend. It is not only confined to senior business men's clothing, such as leather shoes, bags, watches, jewelry, etc. high-end people can experience this unique exclusive custom service.

However, this "advanced customization" will soon come to Chongqing. Yesterday, Li Dongwei, the regional brand manager of Monnalisa brand of Italy children's wear, said that it had already entered a golden section in Jiangbei Guanyin Bridge and was ready to open a store next year. It is said that the brand of a cashmere coat worn by a 7 year old girl is priced at 3000-4000 yuan. And Kiton brand also said that next year will accelerate the pace of opening stores in China, Chongqing is also listed in the list of cities.

"I made a circle in Monument for Liberation and found that many big international brands such as LV, Armani and so on came to open shop. This shows that Chongqing has great potential in the consumer market." Deputy representative of Beijing Office of Italy Foreign Trade Commission Ke Wei Li Told reporters.