Exclusive Interview: Dior Creative Director Raf Simons

Reporters after the show to designers

An exclusive interview is conducted to show you the details of this series's creation from the perspective of the designer, as well as the sharing of future plans for the brand.

Reporter: nice to meet you, Mr. Raf. Can you tell the readers of the series the inspiration of this series? And which set of Look is your favorite?

Raf Simons:, in this series, I want to do something related to nature.

But I want to stay away from the traditional garden style and express a more free, wild and self world.

So I used many elements of animal lines this time, and I hope to express the wild side through different animal patterns in nature. I also hope to use them in a more abstract way to make them more modern.

For me, choosing the favorite look has always been a difficult task, but if I had to choose it, I would prefer the leather skirt of the animal pattern, because it is the same material, but the characteristic of the pattern has created different visual effects and is very interesting.

Reporter: from the last series, we can see that Mr. Dior has given you a lot of inspiration. The classic Bar coat and flower elements run through the show. Can you tell us what it means to join Dior?

Raf Simons:

I am a very respected designer. His design has been inspiring me.

His "new style" umbrella skirt, bar, he is very appreciative of the unique style of tailoring.

When I decided to be a Dior designer, I knew the importance of inheriting brand characteristics to brand.

Although it is now twenty-first Century, some people will say that the inheritance of brand is not so important, and the important thing is innovation. But I think it is very important to innovate while preserving the brand heritage.

First of all, I highly respect the traditional design of Dior. I also hope to integrate traditional elements into the new series when I introduce the new series, that is, my respect for brands and respect for Dior.

Although this season's series is far from the traditional garden style, the traditional elements of Dior can be seen in the tailoring of coats.

No one can erase the tradition of Dior thoroughly. This is a classic and biography that has been recorded in history.

Reporter: what do you want to bring to modern women through this series?

Raf Simons:, I hope to attract more new customers through this series. Of course, Dior already has a large number of loyal customers.

But I think there are many high-end fashion customers who haven't noticed Dior because they think Dior is too traditional.

So I think it's an important task for them to change their views on Dior.

Let Dior become younger and more modern, so as to attract more customers.

Reporter: Internet and social media have changed people's understanding of fashion. What do you think about it? Do you think it's a challenge or an opportunity for the fashion industry?

Raf Simons:, I think the Internet media will become a challenge in the fashion industry, but I haven't thought about it carefully yet.

I think I'll take the time to investigate.

Before I do anything, I always think for a long time and think about problems in the long run. However, the fast Internet has gradually lost our thinking time, so let's wait and see.