Prada Results After Hongkong'S Listing

In 2015, Prada has been in China for more than ten years.

At this time, they are repairing an old villa in Shanghai.

This old house in North Shaanxi Road, Shanghai, is the former residence of the Rongshi brothers, a giant dealer in modern China.

Built in 1918, the old house is an independent three storey western style house.

One of the best preserved gardens.

After the old house is repaired, Prada may move from Shanghai's luxury Plaza to Hang Lung Plaza.

When luxury brands arrive in Shanghai, they love finding old houses.

Patek Philippe is stationed in "Yuan Di" in the Bund, Shanghai.

The peak is surrounded by a double villa in Huaihailu Road, Shanghai, and Hermes has also pformed an old house in Huaihailu Road, Shanghai, into a "house of Hermes."

Prada did a bit of noble quality for himself.

Today, Prada may be closer to China than any other European luxury brand. He listings in Hongkong, and will also put quite a large production line in China, and the Chinese are also one of their most important customers.

"I really like this country.

I came to China for the first time in 1980s.

I was surprised to find that there are great changes here every year.

The Chinese have understood the meaning of fashion.

In 2011, Miuccia Prada said in an interview with WWD.

In those days, Prada finally became a listed company in Hongkong.

Previously, they failed in the four attempt to sell in Europe.

But Prada's life is not easy at the moment.

In the 2014 fiscal year, the net profit of their global business declined by 28% to 450 million euros.

Sales in the Asia Pacific region account for 36%, which has always been the most important market in Prada, but this year has dropped by 3%. Prada has not slowed down the pace of opening stores in China.

The problems encountered in China are more than that.

Two years ago, a hot summer afternoon, in Tianzifang, Shanghai, Li Na, with short blond hair, taught in an artistic space with steel tubes on the ceiling. She was a luxury appraiser.

"What is so special about this LOGO?" Li Na was confronted by more than thirty young and fashionable female listeners. The projector produced a picture on the white wall, known as the PRADA inverted triangle nameplate.

The audience was somewhat puzzled. Li Na pointed to the second letter "R" on the LOGO, "see the little incision in the center? In recent years, the new product" R "is cut, if not, it is a fake.

The audience staggering -- Prada made an unexpected thing on his LOGO, just like the film they shot, bold and strange.

Indeed, Prada is more likely to be "Shanzhai" in China than some European luxury brands.

They work closely with some Chinese manufacturers, and counterfeit manufacturers are more likely to get closer to production.

In addition to fake goods, Prada has encountered many problems in social media, most of which complain of product quality.

Someone jokes that if your Prada handbag or sunglasses have not been damaged for a long time, it is likely to be a fake because the real goods may have broken or damaged.

These complaints are not for no reason.

The surge is related.

Prada was listed in Hongkong in 2011. Sales in fiscal year 2011 amounted to 2 billion 560 million euros, while the 2012 fiscal year increased sharply to 3 billion 300 million euros, an increase of 29%. The sales volume remained high in the next few years, which means that after the listing, Prada had encountered a period of sharp increase in output.

After the listing, Prada began to face harsh criticism from analysts. It is an important task to "be responsible for investors" and "achieve expectations".

To perform well in the capital market, it is necessary to ensure the rapid growth of performance and the acceleration of production rhythm seems to be an inevitability.

In Dongguan, Guangdong, China, there is a "Prada Dongguan trading company", which appears in Prada's earnings report and is a subsidiary of Prada. It is responsible for supervising Prada's operation in the whole Guangdong area.

A large number of foundries are distributed in Dongguan, Shenzhen and Zhongshan, producing handbags and shoes for Prada, and also for other brands.

Leather goods are one of them in Hongkong.

After listing in Hongkong, Prada began to publish its earnings regularly, and almost since then, the company's top executives began to regard production and sales as targets.

"The output is high, the goods are spread out, the performance is good and the pressure is constantly downward."

Prada insiders said.

Those who make handbags, if they work under tight time lines, may be deformed, and the probability of quality problems will increase.