What Should Operators Do In The Face Of The Upcoming Off-Season Clothing?

Shop as

What are the arrangements we have made for the gap between the ideal target and the competitive brand? Or, what is our explanation for bad business?

Common answers to poor business answers:

1, the weather is too cold.

2, the weather is too hot.

3, the weather is bad (rain and snow);

4, less passenger flow and less entry rate.

5, the viewing rate is low.

6, low turnover rate;

7, no activity;

8, activities are not strong enough to attract guests.

9, employees are in poor condition.

10, staff

Skills are not enough.

Are we familiar with these words when we see them?

Of course, it will affect business, but they are only the result, there is no way, so these are not the reason, the real reason is that we do not have the way to deal with the business.

Are we really uncontrollable about the above?

The result is certainly not.

How much do you really do to improve your business?

1: the weather is bad again, as long as there are people on the street, there will be demand. Can our shops and goods meet the needs of the guests?

Did you carefully observe the door and the window? Is there any adjustment plan?

2: enter the shop rate is low, and compete for goods difference big - give yourself twenty minutes, out of the shop, enter the competition, see what the guests are buying, and then look at whether the female guests of the shopping mall have makeup. Finally, return to the door of their shop to see if our main products are customer needs, if not, we need to adjust immediately.

If so, the guests will definitely enter the store.

3: low turnover rate, poor purchasing power - three points to ask yourself how much time each day to teach employees skills? Or do you also stand in line with employees and wait for business or even chat?

4: a comparison of the same period of big decline - did we carefully analyze the last year's report, what did we sell last year's best sellers? Do we know? Are there any items this year? If so, are the locations of these goods the gold areas of the shops? Are there enough stocks? If not, do you find alternative ones?

5: the difference between business and ideal after adjustment is still not ideal.

I want to do extra business.

VIP expansion, store VIP maintenance, activity notifications, new product advisory notice, SMS, telephone invitation, are you doing all this? Is this not an extra breakthrough? Sale goods attract, as the last additional, is it not extra business?

6: will these five businesses be better? The answer is yes, but we need to be better.

So details are also important, such as target splitting, personnel scheduling, busy hour deployment, idle schedule, goods management, time target tracking and so on.

All of them will, but only if they are used, will it be true.

7: all of the above methods are used. Business is still not good. How can it be used? The business will not be bad. It is only necessary to depend on how hard it works. How much more you use and how much you use, business will double your reward.

8: plan is very important, execution is more important, making beautiful plan is not equal to zero.