PEAK Launches New Product On Wechat, New Marketing Under Internet Era
A large conference involving 500 people was held, and PEAK only got through WeChat.
Beijing time on March 24th, PEAK openly released the Howard generation of low cost shoes, "multicolored Phoenix", the new shoes released, PEAK adopted a new way of release - WeChat group live broadcast, and fans and friends played the most direct interaction, to the introduction of new sports shoes has added a lot of highlights.
The whole process of the new shoe conference is carried out in a WeChat group called the Howard new generation WeChat conference, which is broadcast live.
Just a day before the official launch of the new shoes, the WeChat group has been established, including members of the sports community such as big coffee, basketball and sports shoes, fans, opinion leaders and others.
Starting from the establishment of WeChat group, PEAK soon created all kinds of suspense about the new war boots. After the release process, after the unveiling of the mystery of the new war boots, designers and members shared the ideas and stories of new product design.
In the industry, big coffee has also spoken freely about new products, and finally grabbed the links of red envelopes and sneakers, and also let every member of WeChat group get the opportunity of zero distance interaction.
In 2015, with the Howard generation boots, PEAK once again laid the domestic market.
Sports brand
The leading position of overseas sales.
In 2016, according to Howard's personal wishes, "I am a flexible center, I hope to have a pair of low boots, so that I can play my flexible advantage on the field."
Taking into account Howard's own needs, PEAK modeled on the shoes of the Howard generation and integrated into the colorful elements of the colorful Phoenix, eventually creating the Howard's generation of low boots.
As a basketball shoe tailored for Howard's tall and big center, Howard's generation has achieved a great breakthrough.
In the past, there were few low profile versions of any sports brand's center shoes, while PEAK's low profile version introduced by Howard has added more flexibility while maintaining the excellent protective performance of the shoes.
In addition to this, the Howard generation's special help group released 999 times in the domestic limit. The purchase of this pair of sneakers is also accompanied by a comic book commemorative T-shirt designed by Li Chen, a famous comic artist in China, and a signature card designed by Howard, which is valuable and produced by laser Silver technology, which adds artistic value to the shoes.
Under the background of "Internet +", PEAK releases products and
Marketing
We have been making new explorations.
From the previous sale of Howard's generation boots with crowd raising, WeChat's new live broadcast has been released. PEAK always hopes to explore a marketing way that is more in line with the trend of Internet communication.
The launch of Howard's low class shoes in WeChat group also opened up the first place for domestic sporting goods.
"Release in this way.
Gym shoes
It's the first time for PEAK, "PEAK CEO Xu Zhihua said." but it represents PEAK's exploration in the Internet age.
We need to keep pace with the times and keep trying. Only by finding ways that are consistent with the trend of the times can we really narrow the distance between us and consumers.
- Related reading

March Order Season, Children'S Shoes Enterprises Play "Technology Card"
|
Official Brand Of New Brun Industrial Co., 2016 Autumn And Winter New Product Launches
|- Instant news | What Happened To Muji's Parent Company For The First Time In 8 Years?
- Instant news | Italy Sports FILA Launched Outdoor Fashion Series
- Instant news | Nike Leonard's "Big Palm" Argument Is Still Not Identified.
- Instant news | Women's Sportswear Will Become "Gold Mine"
- Instant news | 为什么H&M选择了她作为首个联名合作的中国设计师
- Instant news | “鞋王”百丽能否王者归来?
- Instant news | Skech's Second Quarter Earnings Performance Net Profit Rose 66%
- Instant news | The Fashion Of Sustainable Development Is Very Fashionable, But It Is Not So Easy To Do.
- Instant news | Fur Industry Is Also Looking For Net Red Cooperation, Do You Feel Reliable?
- Instant news | The Performance Of Hong Kong Stock Sports Clothing Is Generally Better, But The Trend Of Differentiation Is Even More Obvious.
- NMD Is More Gimmick Than The Ten Thousand People Rob, Nike Opens Air Max Concept Store In HK.
- 2016 The Sixteenth China (Guangzhou) International Leather Luggage Handbags Exhibition
- Industry And Commerce Department Released February Consumer List Clothing, Shoes And Hats As Complaints Hotspots
- Yuhua Yuan, The Largest Sports Shoe Manufacturer, Gained 5.3% Revenue Last Year.
- 2016 The Situation Analysis Of China'S Cotton Textile Industry Will Be Held In Wuhan.
- 2016 G20 Summit Will Be Held In Hangzhou. Textile Printing And Dyeing Enterprises Will Stop Production.
- Is It Worthwhile To Go To The Xinjiang Bag Factory In 2016?
- Yi Xin Is Elected Executive Director Of China Internet Finance Association.
- All Enterprises That Have Not Been Changed By The Internet Will Eventually Be Changed.
- 2016 Autumn Winter Seoul Fashion Week, The Most IN Trend Of Korean Wave Is Striking!