Selling Clothes To A Coffee Shop And Doubling Sales!

Shanghai

The apparel Limited by Share Ltd (06116.HK, hereinafter referred to as "La Natsu Bell") announced in the evening of June 14th that its wholly owned subsidiary, LaCha Fashion I Limited, acquired a 20.75% stake in TNPI at a price of US $3 million 750 thousand.

In this announcement, the group can use this investment to "explore the growth potential of TNPI, especially the business opportunities generated by TNPI's expansion plan in the Chinese market".

La Natsu Bell said that the future group's retail store will open and operate Segafredo to enhance customer shopping experience.

It is the largest in China.

Group, La Natsu Bell's revenue in 2015 was 9 billion 96 million yuan, an increase of 16.4% over the same period, and net profit of 615 million yuan, an increase of 22%.

In terms of stores, La Natsu Bell added 1006 stores in 2015, and the total number of stores increased by 14.6% to 7893 over the same period.

Compared with other brands,

The growth is ahead of schedule, but mainly due to the expansion of its offline stores and online growth.

Reporters noted that although the sales volume of last year's line has increased, but in the overall proportion, La Natsu Bell's sales in 2015 dropped from 99.5% to 93.5.

In 2015, group online sales accounted for 6.5% of total sales (0.5% in 2014).

Analyst Guo Haiyan believes that the company's future net growth will no longer be as fast as last year's growth due to the weakening consumer environment. She expects growth this year to be around 500~800, while sales growth in the same store is expected to be flat or small.

Relative to others

Colleagues,

Current offline sales are relatively heavy, and still exceed 90%.

So, considering how to keep customers in the shop is the top priority.

It is understood that TNPI is a Invest-holding Company with the franchise and management of Segafredo Cafe in South Korea, China and Hongkong.

According to its official micro data, Segafrdo is the first chain coffee brand in Italy, the third largest coffee chain brand in the world, and now has more than 400 stores worldwide.

Although about ten years ago, the brand entered the Chinese market.

But at present, the development of Segafrdo in China is rather slow.

The number of coffee chain giants such as Starbucks and COSTA appears to be "pathetic".

However, after La Natsu Bell's "subsidy", this situation may change.

The latter has a considerable number of stores in the country.

In fact, a lot of it

,

In recent years, the industry has improved the user experience, and has opened restaurants, coffee and other businesses into offline retail outlets.

For example, DIOR opened a sweet shop in the boutique of Seoul, Korea, and GUCCI opened its coffee shop in its flagship stores in Milan, Tokyo and Shanghai.

But is it a good way to open a coffee shop in a clothing store?

At least, in Liu Changqiao's view, it is a trend for future clothing brand shops to introduce catering into retail stores.

"This is a new way of life.

It's an upgraded version of SPA mode. "

He founded the O.T.R brand at the end of last year in Xhenzhuang, Shanghai Zhongsheng world mall opened the first store, while selling clothing at the same time also sell coffee and other drinks simple meal.

When it was first opened, it was popular because of its new model.

It is worth mentioning that in May last year,

Liu Changqiao poured another $75 million into Jack Walker, another men's clothing company.

After the paction is completed, La Natsu Bell will hold 69.12% of Jack Walker's shares.