Exclusive Interview With Shoe Enterprises: Li Wen, General Manager Of Jiangxi Duke Shoes Co., Ltd., How To See Rainbows For More Than 20 Years

At present, in the new era of "mass entrepreneurship and innovation", many enterprises have responded to the call. Local governments are offering many preferential policies to attract outside talent to go home to start their own businesses, innovate, and add momentum to local development.

Duke responds to the government's "double back and double creation" to pre build 40 mu Industrial Park

Li Wen, general manager of Jiangxi Duke shoes industry Co., Ltd., in response to the "Lichuan county government of Jiangxi" put forward "

(attracting outside talents to go home to start their own businesses and return to their hometown for innovation)

The policy of attracting foreign investment, in order to better repay his hometown, was formally established in January 2016, Duke Shoes Co., Ltd., which occupies 40 mu in Lichuan Industrial Park, and is expected to build 27 thousand square meters of factory buildings, office buildings, R & D centers, warehouses and employee dormitories. The first phase has been completed and put into operation for more than 10 thousand square meters.

The world clothing shoes and hats net reporter gave an exclusive interview to Li Wen, general manager of the Duke of Jiangxi province. Li Wen told reporters that the Duke shoes industry is currently engaged in the production, sale and OEM operation of men's and women's leather shoes, and owns two independent brands of "Duke lion Dan" and "Mu Baili". Among them, Duke is the main brand of men's shoes, and Mabai is mainly engaged in women's shoes.

The Duke of Jiangxi is an independent R & D, production and sale system, formerly known as the Duke of Wenzhou, Yongjia. After the relocation of the production base, the Jiangxi region is mainly engaged in production. Wenzhou is focused on R & D and sales, and the division of labor is clear, which is conducive to the improvement of the overall efficiency of the company.

Duke has an independent R & D team, including development manager, designer and sample shoemaking. The designers mainly draw on the shoe fashion information from Guangzhou and other places, and do research and development on the basis of adequate market research.

At present, the factory adopts the more advanced shoe making equipment in China, plans to open 3 production lines, and has now opened and operated one. It is expected to open another one in May, which will achieve more efficient two assembly line operations. It is expected to produce 700 thousand pairs of men's and women's leather shoes in one year. The Duke is also engaging in OEM cooperation with many famous brands, such as woodpecker, spider king, red dragonfly, wooden forest, Japan, Europa, Jay Ho, and Oran.

"Online + offline" diversified marketing mode force micro mall

At the moment when the electricity supplier economy and the real economy are walking on two legs, the Duke pays great attention to building a diversified marketing mode and taking the road of "online" + "offline" integration. It not only owns its own micro mall, but also creates and promotes its own business shops in the "China made" plate launched by Alibaba, and has an agent policy in traditional channels.

New mode: agent's "joint operation" mechanism

At present, dukes have agents in major cities such as Shanghai, Hangzhou, Wuhan, Guangzhou, Zhengzhou, Taiyuan, Nanchang, Changshu and so on. Li Wen said that the "joint operation" mechanism will be launched next, agents can not undertake inventory, only deposit can be delivered, and the inventory will be borne by the factories.

Li Wen: over twenty years of shoe industry is just beginning.

Li Wen, the general manager of the Duke footwear industry, has been training for more than 20 years in the shoe industry. He went to Wenzhou to become an apprentice in leather shoes in 1997. He became a technical worker in leather shoes factory in 1998. He fought marketing in -2005 in 2003, and opened a factory in -2003 in 2006, and founded his Duke company in 2012 -2016.

Li Wen told reporters that this is just the beginning. After all these years of accumulation, the whole process of shoe operation from R & D, production to sales can be controlled skillfully, and there will be more possibilities in the future.

Planning in the next three years: self built as the leading brand

Li Wen also admitted that the relocation of the production base of the Duke shoe industry reduced its production costs, which led to the Duke's greater competitive advantage in the shoe market.

The Duke will change its sales channels to self ownership through three years, and in view of the weak sense of brand management in the domestic footwear industry, the Duke will work hard to build famous brands, increase investment in the field of micro businesses and electricity providers, and enable more consumers to have shoes with higher cost performance.

The old saying is cloudy, ten years of grinding a sword, I believe Li Wen over 20 years of rain and wind, can lead the Duke shoe industry farther, become the leading brand of shoes industry.

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