Why Did Ala A Grow So Slowly?

According to the world clothing shoes and hats net, this week, it always shows people in mysterious ways.

It is announced that the first fashion show will be held in 6 years, scheduled for July 5th.

The conference will be held in his Mar District, Paris.

The headquarters has been held.

They work at their own pace, oppose the traditional fashion week schedule, and occasionally choose to publish series, but once he is ready, the spectacle is magnificent.

"He just sometimes feels like he needs to do a fashion show," the fashion house spokesman told BoF, explaining that Mr. Ala a returned to the high fashion launch schedule. "This is very rare."

But now there may be other reasons.

The brand name of Ala A is about to open its first retail store outside Paris.

The new store covers an area of 6000 square feet, and is located in New Bond Street, London's flagship store, such as Louis Vuitton and Chanel, and these two brands are also exaggerating the scale of the flagship store space in recent years.

Such a store means that after the acquisition of a large number of Ala a a in 2007 by Swiss luxury giant Compagnie Financi re Richemont, new measures were finally taken.

Over the past 10 years, the group has moved forward to the development business, and has opened a three storey Avenue Ala a flagship store on the corner of Paris's most famous luxury Shopping Boulevard (Montaigne Montaigne), reducing its brand dependence on wholesale, selling online on the Net-a-Porter website, and signing a brand fragrance of 13 years with Shiseido's perfume distribution company Beaut Prestige International.

A representative of Ala a told BoF that the acquisition of the fashion house has expanded its business by 400% (the market estimates its annual operating income is about 50 million euros).

These results are very meaningful, but in 10 years, if not impressive enough, this is equivalent to a CAGR of 15%.

By contrast, many other smaller fashion companies can double their annual sales at the growth stage.

Then why is Ala a growing so slowly?

To be sure, fashion is not the core expertise of the peak, and the luxury category such as watches and jewellery contributed about 80% of the group's revenue.

In addition, several other fashion brands have been growing in recent years, especially Dunhill, Lancel and Shanghai (Shanghai Tang).

So it is not the calendar that has no capacity to expand. The slow growth of Ala a can reflect the characteristics of Mr. Ala A and its fashion house.

In the final analysis, Ala A is a brand in the fashion industry. It is well liked by loyal customers. They value the beauty, sharp and complicated fashion design and personal feelings of this fashion master.

Mr. Li Ala is one of the most famous designers in the fashion industry today. He made his own clothes in real work, and the advanced customization made up about 10% of his turnover. A

10 Corso Como's Carla Sozzani, the important shareholder and designer friend of the brand, once called him "the best designer in the world" and added that "his skills are unmatched by anyone."

But Mr. Ala A is also famous for his growth in business, because he insists on acting in accordance with his own rules and publicly refuting the name of the growth of industrial methods adopted by fashion luxury brands.

In fact, despite the strong brand DNA and loyal customers including Michel Obama Obama and Lady Gaga, brand awareness is still very low. Michelle

Ala a has a successful shoe business, which can reach a broader customer base compared with its signature style sexy dress. It also plans to expand its retail business in major cities around the world, and the flagship store in Dubai will open in the fourth quarter of this year.

Nevertheless, as long as the designer still sticks to his view of the value of large enterprises, the chance of success of Ala and a seems to be limited.

More interesting reports, please pay attention to the world clothing shoes and hats net.