In The First Half Of The Year, Men'S Clothing Performance Was Not Satisfactory. Who Made The Most Money In The Clothing Industry In 2018?

There are many industries in the clothing industry, including men's wear, women's wear, children's wear and casual wear.

And other sub sectors, through the analysis of 20 A share listed companies in 7 Chinese men's wear, 4 women's wear, 2 children's wear, 4 casual wear and 3 sportswear, we find that in terms of profitability, children's wear and women's clothing industry's profitability is obviously better than other industries, while the men's clothing industry's performance is not satisfactory.

First, clothing industry A share listed company's revenue comparison analysis

In 2017, the total operating income of 20 A share listed clothing companies amounted to 96 billion 216 million yuan.

Among them, the majority of the company's operating income was positive year-on-year growth, and only 3 companies' revenue declined, namely, American bond clothing, Sanfo outdoor and Busen shares.

In terms of revenue scale.

Casual wear was found in the first place with a revenue of 18 billion 349 million yuan, followed by men's brand Harean's household income of 18 billion 200 million yuan. In addition, Semir's clothing revenue for leisure brands was also more than ten billion; the sales scale of beauty, blonde Rabbi, Sanfo outdoor and Busen shares were smaller than 1 billion, while the rest of the company's revenue scale was between 10-100 billion yuan.

In terms of revenue growth.

Women's clothing Vigna S grew fastest, with an increase of 2.44 times compared to the same period last year, and followed by 1.9 times the year-on-year growth rate. In addition, the company's revenue grew by 50% over the same period.

In terms of the total revenue structure of the apparel industry.

The scale of leisure wear industry accounts for the highest proportion, accounting for 45.72%, followed by men's wear and women's clothing, accounting for more than 15%, and children's clothing is the smallest, only 1.52%.

This is mainly influenced by the attributes of consumer groups and the pricing of products in different sectors of the clothing industry.

Two, comparative analysis of gross profit margin of A share companies in garment industry

In the clothing subdivision industry gross margin comparison.

Women's clothing industry has the highest gross profit margin, which has been maintained at more than 64% for 3 consecutive years, nearly 10 percentage points higher than other industries. Secondly, the gross margin of children's clothing industry is in second place, generally around 55%; the gross profit margin of casual wear is also over 50%, fluctuating between 52-53%; the men's clothing industry has the lowest gross profit rate and is below 50% in the long run.

In the subdivision industry, the trend of gross profit margin.

The gross interest rate of women's clothing and children's clothing industry is relatively stable, and the volatility is not more than 1 percentage points in the last 3 years. The gross interest rate of the sports clothing industry has been declining year by year, in 2017, it declined by 2.5 percentage points compared to 2015; the gross interest rate in men's and leisure clothing industry was also fluctuating and declined by 1.5 percentage points and 2.2 percentage points respectively in 2017 compared with 2015.

Three, comparative analysis of net interest rates of A share companies in garment industry

In the clothing subdivision industry, the net interest rate is higher or higher.

The net interest rate of children's clothing industry is relatively high, in the first segment of the breakdown industry, long-term maintenance of over 13.7%; women's clothing industry ranked second, gross margin is maintained at more than 10%; other industries gross profit margins are lower than 10%, of which men's wear industry performance is the worst, 3 years less than 8%, and in 2016 by the modern Avenue and the two birds have a significant loss, resulting in the industry's average net interest rate negative, -1.9%.

In the subdivision industry, the trend of gross profit margin.

The average net interest rate of children's wear industry remained highly stable for 3 years and increased year by year.

Net interest rates in sports apparel industry decreased significantly in 2016, while net interest rates in women's clothing industry rose sharply.

Four, comparative analysis of the net asset return (ROE) of A share companies in garment industry

In the clothing subdivision industry, the ratio of return on assets is high and low.

Overall,

The net assets return rate is higher than that of other industries, reaching 19.4% in 2015. The net assets return rate of casual wear and sportswear industry has little difference, but its performance is slightly worse than that of women's clothing industry, and the net assets return rate of men's clothing industry is the worst.

In the subdivision industry, the trend of return on net assets.

The decline trend of children's wear and sportswear industry is obvious. Compared with 2015, the two ROE in 2017 decreased by 8.5 percentage points and 4 percentage points respectively, while other subdivision industries showed a trend of fluctuation.

Five. Summary of profitability of garment segmentation industry

Overall, our country

In A share listed companies,

The gross profit rate is the best, while the children's clothing industry performs better than other industries in terms of net interest rate and return on net assets. The performance of casual wear and sportswear is at a medium level, but because of the large demand for casual wear market, the casual wear is far more than the other small businesses in the scale of revenue, and all the profit indicators of men's clothing industry are not performing well.

So

The market space is broad, and children's wear and women's clothing industry will become the focus of the clothing industry in the future.