Bad: A Catastrophe Of 321 Degrees Is Expected To Drop Sharply After Tax.

On the evening of February 14th, the domestic sports brand issued a profit warning for the 2018 year. As at the end of 2018, in the financial year of the end of 2018, the preliminary assessment of the unaudited consolidated management accounts and the current information was made. The board now estimates that the net profit after tax in the group period will be significantly lower than that at the end of the year.

However, the figure did not give a specific figure.

At the same time, the announcement was made in the announcement that the Group expects to make losses in the second half of 2018.

It is believed that due to the uncertainty of Sino US trade war, mainland China's consumption desire for non Essentials (such as the group's products) is relatively conservative, resulting in a reduction in orders.

In addition, in 2018, the RMB continued to depreciate against the US dollar, resulting in a loss of exchange at 31st degree.

At the same time, as a result of the increase in advertising and publicity expenses, the 360 degree e-commerce business suffered heavy losses in 2018.

In fact, according to the announcement published in the 31st degree ago, the company's business condition is relatively good, and its turnover is growing.

According to the 2018 China Daily report, the revenue in the first half of 2018 increased 7.8% to 3 billion 17 million yuan, and net profit increased 5.3% to 335 million yuan over the same period.

In the third quarter of 2018, the retail sales of the main brands increased by 310% compared with the median sales in the same period in 2017.

In the fourth quarter, 31st degree indicated that the main brand retail sales were flat compared with the same period in 2017, and the children's wear brands still had a low double-digit percentage increase.

In this regard, insiders believe that the sales of core brand products were flat, which is the worst growth rate in the past 4 years.

Although the performance was good in the first half of the year, the brand redevelopment plan was launched in the second half of the year, which has a great impact on the development of the group.

It is worth mentioning that the 31st degree group announced in November 9, 2018 that the investor Zhuji surplus investment company (limited partnership) has bought about 14.93% of the 361 degree children's Clothing Co., Ltd. in Zhuji, with a total price of 500 million yuan.

The 360 degree group Affiliated Companies, 360 degree (Hongkong) Investment Co., Ltd. will gradually pfer the 360 degree group children's clothing business to Zhuji 361 degrees through a series of internal restructuring, and Zhuji 361 degrees will become a 331 degree group's children's clothing business holding company.

After the completion of the subscription, Zhuji will have a shareholding of about 85.07% and 14.93% respectively from the 31st degree group and the investor side, and will become an indirect, non wholly owned Affiliated Companies of the 31st degree group, and the financial performance of the 361 parties will be consolidated.

"Enter the 361 children's wear brand center.